Advertise With JRD Dance Media

A Collaborative Opportunity to Reach Dance Families Across Australia

If your customers are dancers, dance parents, or dance families — this is the most direct way to reach them.

At JRD Dance Media, we deliver thousands of dance videos and photo albums every year from major competitions and dance school photo days across Australia. Every single one goes straight into the hands of families already investing in dance — the exact people who want and need your products.

This isn’t generic marketing. This is collaborative advertising: working together to put your brand in front of dance families every time they watch a video, open a photo album, or receive their purchase email.

Why This Works

• Hyper-targeted audience: Every impression is a dancer, parent, or family member deeply involved in dance.

• Multiple touchpoints: Your brand is seen in videos, photo albums, and automated delivery emails.

• Exclusive placement: Only one advertiser is featured at a time.

• Extended reach: Your message is seen not just at competitions, but afterwards when families relive their memories.

• Collaborative approach: We work with you to ensure your brand and messaging fit naturally with our content and our audience.

Our National Reach

We are the trusted media partner for leading competitions, including:

National Competitions

• Australian Dance Festival

• Carnival Dance Challenge

• Jump Dance Challenge

Other Major Competitions

• Shine Bright Dance Challenge

• The Movement Dance Competition

• Platinum Dance Competition

• Lakeside Dance Challenge

• Menai Eisteddfod

• Abermain Eisteddfod

• Magnitude Dance Australia

And we’re not standing still — JRD Dance Media is growing and expanding every year, partnering with more competitions across more regions. This means your brand’s reach isn’t just national today, it’s continually increasing as our footprint grows.

With a team of nine professionals working nationally, we cover multiple competitions every weekend, giving your brand consistent exposure across Australia.

Proven Audience Numbers

From May to September 2025 alone, we delivered:

• 4,183 customer transactions

• An average of 800+ transactions per month

• Over 10,000 purchases projected annually

That’s thousands of guaranteed, highly targeted impressions every year.

What You Get

✔ A short 5–6 second video ad before every routine video.
✔ Your brand image as the cover of every photo album.
✔ A short paragraph with a discount code in every automated delivery email.
✔ Additional exposure through end-of-year dance school photo days with thousands of students.
✔ Exclusivity — no competing advertisers and your video shared on our instagram story every weekend at dance competitions.

Creative Requirements

We keep it simple and effective:

Video Ad (5–6 seconds)

“This video is brought to you by (brand Name). Visit (brandname.com.au) and use code JRD10 for 10% off.”

Photo Album Cover

“This photo album is brought to you by Brand Name. Visit brandname.com.au and use code JRD10 for your exclusive discount.”

Email Footprint

• 2–3 sentences + a discount code, included in every automated delivery email for video purchases.

We recommend making the offer exclusive to JRD Dance Media families, which increases perceived value and drives conversions.

Advertising Package

This is a single, all-inclusive package designed to maximise impact:

• 2 Months – $10,000

• 3 Months – $15,000

• 6 Months – $20,000

• 12 Months – $30,000 (best value)

Let’s Collaborate

We see this not just as advertising, but as a partnership — combining your brand with our nationwide reach to connect directly with dance families across Australia.